Taco Bell is an American chain of fast food restaurant which is based in Irvine, California US. It is a subsidiary of Yum! Brands Inc. Taco Bell as the name suggests is typically famous for tacos which comes under Tex-Mex foods and also it serves burritos, nachos etc. Taco Bell was founded by Glen Bell who first opened up a hot dog stall named Bell’s Drive –In California. Yum! Restaurants stepped up for expansion of their chain in India by opening up their first outlet in India which happened to be Bangalore. Besides United States and India, Taco bell has expanded their chain all over the world, including Canada, Australia, Japan, Singapore, Greece, Cyprus and few other countries.
Apart from their regular menu, Taco bell is provides a breakfast menu which includes waffle taco box, which further consists of sausage waffle taco and bacon waffle taco. Breakfast menu also consists of A.M crunch wrap, breakfast burrito and hash browns.
Besides their scrumptious menu, there are several reasons leading to the growing number of Taco bell lovers. There’s a wide variety of vegetarian options and it is one of the few fast food chains that is vegetarian friendly. Taco bell appeals to Indian taste, tortillas are similar to Indian flat breads and beans are similar to Indian food too, which can further be made spicy using hot sauce. On top of that, it is relatively inexpensive option compared to other fast food chains.
Some of their specialties include the nacho cheese chalupa, which has a great portion of both nacho and cheese.They’re even placed right next to each other in the shell, so they get to mingle and you get bites with both of them and the world is good again.The slogan of Taco bell, which says ‘think outside the bun’, is in itself intriguing, which saying to consider options other than the food options that are served on a bun. Unlike hamburgers and hot dogs, which are served on a bun, Taco bell serves tortillas and burritos served on a corn shell and sometimes a flour tortilla; however, never on a bun. Taco Bell also wants consumers to go from ‘food is just food’ point of view to seeing food as more of an experience and a lifestyle choice. ‘Think outside the bun’ accomplishes both these things.
Taco Bell also makes sure to bring in innovation and new exciting items on their menu. It brings a buzz and causes people to try their new items on their menu, potentially making them into a long term customer. One such innovation is their Taco Bell dollar Menu, which offers great value for money. The taco bell dollar menu allows customers to grab any number of items from the menu at just one dollar each. What is notable about the Taco Bell dollar menu is the fact that each of the items present on their dollar menu is actually worth one dollar! More often, other fast food restaurants have items on their dollar menu that costs one dollar, but not all of them.